HomeMoneyCryptoCrypto Goes Mainstream: Major Companies and Investors Embrace Digital Assets

Crypto Goes Mainstream: Major Companies and Investors Embrace Digital Assets

As the world becomes increasingly digital, so does the way we handle our money. Cryptocurrency, the digital or virtual currency that uses cryptography for security, has been gaining more and more attention over the past few years. What started out as a niche interest for tech enthusiasts has now become a mainstream topic, with major companies and investors embracing digital assets. From Bitcoin to Ethereum, these digital currencies are no longer just a speculative investment, but a legitimate asset class that is being incorporated into the portfolios of some of the biggest players in finance. In this article, we will explore the growing acceptance of cryptocurrency among mainstream companies and investors, and what it means for the future of money.

Crypto Goes Mainstream: Major Companies and Investors Embrace Digital Assets

Cryptocurrency has been a hot topic in the financial world for years, but until recently, it was considered a niche investment for tech-savvy individuals. However, with the recent surge in prices and mainstream acceptance, the digital assets are now being embraced by major companies and investors worldwide.

Major Companies Adopting Crypto

Several major companies have integrated cryptocurrency into their business models, recognizing its potential for future growth and profitability. Here are some notable examples:


In early 2021, Tesla made headlines by announcing a $1.5 billion investment in Bitcoin. The company also announced that it would accept Bitcoin as payment for its products, making it the first major automaker to do so. This move sparked a surge in Bitcoin’s value, and other companies followed suit.


PayPal, a leading online payments company, announced in late 2020 that it would allow its customers to buy, hold, and sell cryptocurrency on its platform. The company has also partnered with several cryptocurrency exchanges and plans to expand its services to Venmo, its mobile payment app.


Square, a financial services company, has been a longtime supporter of cryptocurrency. In 2018, it launched Square Crypto, a division dedicated to developing Bitcoin infrastructure. In 2020, the company invested $50 million in Bitcoin and added it to its balance sheet.

Investors Flock to Crypto

Cryptocurrency’s mainstream acceptance has also led to an influx of investors, including institutional investors. Here are some notable examples:

Paul Tudor Jones

Paul Tudor Jones, a billionaire investor and founder of Tudor Investment Corporation, made headlines in 2020 when he announced that he had invested a portion of his portfolio in Bitcoin. He cited Bitcoin’s scarcity and potential as a hedge against inflation as the reasons for his investment.


MicroStrategy, a business intelligence company, made waves in 2020 when it announced that it had invested $425 million in Bitcoin. The company has since continued to invest in Bitcoin and now holds over 100,000 Bitcoin on its balance sheet.

Grayscale Investments

Grayscale Investments is a digital currency asset manager that offers investment products that hold Bitcoin and other cryptocurrencies. The company’s Bitcoin Trust is one of the largest holders of Bitcoin, with over 650,000 Bitcoin under management.

The Future of Crypto

The adoption of cryptocurrency by major companies and investors signals a shift in the financial world. While the future of cryptocurrency is uncertain, it is clear that digital assets are here to stay. As more companies and investors embrace cryptocurrency, it will continue to gain mainstream acceptance and potentially become a more significant part of the global financial system.


The mainstream acceptance of cryptocurrency is a significant milestone for the digital assets. Major companies and institutional investors have recognized the potential of cryptocurrency and are investing in it accordingly. While the future of cryptocurrency is uncertain, its mainstream adoption is a positive sign for the industry’s growth and development.

Must Read
Most Read